Google

2023

Art Direction, Brand, Creative Development

Google Ads has been helping businesses find the right customers online for over 20 years. With the Holiday campaign, we aim to demonstrate that many unexpected days hold the potential to be the most profitable, with insights provided by Google AI.

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Google Ads x House of Greenland

‍Over the course of 3 months, I collaborated with the House of Greenland team to globally reposition the Google Ads Holiday campaign, crafting a new toolkit to plan and refocus their target audiences and reach them with a more tailored creative approach.

This led to more testing and research. And more testing. And more research.

The goal of this project is to enlighten online businesses about their most lucrative sales days, which may not align with their current perceptions. Through this campaign, we aim to demonstrate that many unexpected days hold the potential to become their most profitable, aided by the insights provided by Google AI technology.

Agency: House of Greenland
Creative Lead: Ellis King
Content Lead: Max Gibson
Design Lead: Arjan Matteo Das
Art & Creative Direction: Christos Chamberlain

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